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Start posting on social media and fulfill your posting obligations.The brand has customized landing pages dedicated to its program. The Revolve brand ambassador program overview is as follows: When influencers started gaining traction around 2015, Revolve worked with a group of around 3,500 content creators, influencers, and models to grow their brand. Revolve relies heavily on influencers to grow its brand.

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Their innovative brand ambassador program helped turn their customers into their marketing assets and essentially traded UGC for free products and commission.Īnd their brand ambassador program has helped the brand gain dynamic data insights and aided the brand in generating incremental net sales. Revolve launched a brand ambassador program with tremendous success, and it has played a pivotal role in the brand's growth and notoriety on and off social media. They lean on their customers and work alongside them. This is how Revolve has created an effective influencer marketing strategy. Revolve's community is committed and incredibly passionate about the brand, fashion, and trends. The event was a content creator's dream, as the brand set up many aesthetically pleasing areas for influencers to snap pictures in their favorite Revolve clothing. They worked with everyday customers and turned them into their influencers.įor example, the brand hosted a Coachella party for many influencers and content creators to attend. Revolve has a robust influencer marketing strategy. Now, the brand is more prominent than ever. The company was valued at close to 1.5 billion when it went public in 2019. Revolve went public in June of 2019, where shares opened on the New York Stock Exchange at $25.16, almost 40% higher than the $18 asking price. Since then, the company has exploded partly due to Revolve's innovative strategy of leveraging social media and working with influencers to generate brand buzz and promote their brand online. They started the brand around the time of the dot com boom before many people knew that eCommerce would become a strong force in the fashion and retail industry. Revolve was founded in 2003 by two friends, Michael Karanikolas and Michael Mente.

REVOLVE CLOTHING COMPANY HOW TO

This article will examine Revolve, how they have blown up in recent years, and how they utilize ambassadors and influencers to grow its brand.īy the end of this article, you will learn how to become a fashion brand ambassador! What Is Revolve? Revolve has leveraged ambassador and influencer marketing to become a significant player in the fashion industry, grossing an average of $600 million in sales annually.

Like ASOS, Revolve's customers enjoy the platform for its wide selection of products, with new products dropping weekly. Revolve has made a name for itself recently and is a place for fashion lovers to discover new brands, shop their favorites, and find interesting pieces from different designers all within one platform. Revolve is a fashion eCommerce brand that sells hundreds of different brands and in-house brands in one place.

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